Cookie Policy

House of ITO (“we,” “us,” or “our”) uses cookies and similar technologies to enhance your experience on our website, ensure compliance with legal age restrictions, improve site performance, and provide you with relevant content and advertising. This Cookie Policy explains how we use cookies, what types of cookies are involved, and how you can manage or disable them if you wish. We believe it is important for you to understand how cookies work and how they affect your online experience and privacy.

 

  1. Consent Mechanism

When you visit our website, we request your consent to use cookies through an active consent pop-up banner. This banner requires a click-to-accept button for you to agree to our cookie usage. By providing your consent through this banner, you are agreeing to the use of cookies as described in this policy. If you do not accept the use of cookies, you should either decline them through the banner or adjust your browser settings accordingly. However, please be aware that disabling cookies may affect the functionality and performance of our website and may prevent you from accessing certain features.

 

  1. Cookies and Legal Drinking Age Verification

Cookies are small text files containing a limited amount of information which are downloaded to your device when you visit a website. We use cookies to verify that you are of legal drinking age in your state in India, allowing you to access the website after confirming your eligibility through our age-gate form. The legal drinking age varies by state and ranges from 18 to 25 years. These cookies also help us maintain security and enable basic features such as navigation, user session tracking, and shopping cart preservation. Without these cookies, the core functionalities of our site would not work effectively.

 

  1. Types of Cookies and Their Purposes

We use several types of cookies on our website, each serving specific purposes:

Essential Cookies

  • Purpose: These cookies are essential for the basic functionality of our website. They verify your legal drinking age, maintain user sessions, and enable navigation.

Functional Cookies

  • Purpose: These cookies remember your preferences and preserve shopping cart items, enhancing your user experience.

 

Performance Cookies

  • Purpose: These cookies collect anonymous, aggregated data about how visitors interact with our website. They help us analyze usage patterns, identify the most and least visited pages, and assess how users move around the site. This analysis enables us to continuously improve the content and structure of our website.

 

Advertising Cookies

  • Purpose: These cookies deliver personalized ads based on your browsing behavior. They help us tailor marketing content to your interests and preferences, measure the effectiveness of our ad campaigns, and limit the number of times you see a particular advertisement.

 

Social Media Cookies

  • Purpose: These cookies enable you to share content from our site directly to your social media accounts and allow for simplified registration using your social media credentials. They are set by third-party plugins from platforms such as Facebook, Instagram, YouTube, Twitter, and LinkedIn.

 

  1. Third-Party Cookies

Our website may include cookies from third-party platforms and services. Here are some examples:

  • Google Analytics: We use Google Analytics cookies to collect anonymized information about your interactions with our site. This helps us build a general understanding of visitor behavior, such as the number of visitors, session durations, bounce rates, and traffic sources. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at Google Analytics Opt-out.
  • Social Media Platforms: Cookies from social media platforms may be used for sharing content and simplified registration. These cookies are governed by the respective platforms’ privacy policies. We recommend reviewing the privacy policies of these platforms if you have concerns about how your data is being used.

 

  1. Managing and Disabling Cookies

If you wish to withdraw your consent or manage your cookie preferences, you can do so at any time by modifying your browser settings. This process must be done individually for each browser and device you use. Please be aware that disabling or removing cookies may result in a less personalized experience and can limit certain website functionalities.

Most browsers allow you to:

  • See what cookies you have and delete them on an individual basis.
  • Block third-party cookies.
  • Block cookies from specific sites.
  • Block all cookies (though this may affect your browsing experience on some sites).
  • Delete all browsing and cookie data when you close your browser.

For guidance on how to manage cookies in popular browsers, you can refer to the following links:

For Flash cookies, you can manage settings via Adobe’s website at Adobe Flash Cookie Settings.

 

  1. Data Privacy and Security

We are committed to protecting your privacy and the security of your data. We implement appropriate technical and organizational measures to safeguard the information collected via cookies against unauthorized access, disclosure, alteration, or destruction. We comply with Indian data protection laws, including the Information Technology Act, 2000, and the Digital Personal Data Protection Act, 2023.

 

  1. Updates to This Cookie Policy

We will continue to monitor our use of cookies and update this policy as necessary to reflect changes in applicable laws, technology, and our business practices. Any updates to this Cookie Policy will be posted on this page, and where appropriate, we may notify you through other means. We encourage you to review this policy periodically to stay informed about our cookie practices.

 

  1. Contact Information

If you have any questions or concerns regarding this Cookie Policy or our data practices, please contact us at:

By continuing to use our website, you acknowledge that you have read, understood, and agreed to the terms of this Cookie Policy.